ABOUT
Lydia Michael is an entrepreneur, speaker, consultant, and author. She works with companies and organizations to develop inclusive brands and marketing strategies. She is the founder and owner of Blended Collective, a multicultural marketing and brand consultancy. Her experience includes working with brands like Deloitte and L’Oréal. Lydia’s work has been recognized with several diversity and marketing-centered awards.
Her first book Brand Love – Building Strong Consumer-Brand Connections is now available for Pre-Order and available in July 2023. In this book, Lydia breaks down the process of building emotionally strong, long-lasting consumer-brand relationships. Offering insight into the use of emotional and rational “Brand Love Drivers,” she introduces “The Eight Brand Love Stages” model designed to inspire brand loyalty and advocacy.
