The future is multicultural. By 2044, the U.S. population will grow to be 50% multicultural. To ensure continued business growth, it’s important to target multicultural consumers effectively.
Lydia focuses on helping brands reach and engage diverse audiences and consumers through brand, content and marketing strategy development, which requires an authentically and culturally engaging approach. Her experience includes working with brands like Deloitte and L’Oréal.
While engaging audiences she speaks to and brands she works with, Lydia has built Blended Collective, a multicultural marketing and brand consultancy, offering B2B and B2C services.
Read more about Lydia’s story here.