The future is multicultural. By 2044, the U.S. population will grow to be 50% multicultural. To ensure continued business growth, it’s important to target multicultural consumers effectively. For brands to remain relevant, business and marketing strategies need to be adapted by considering diversity and inclusion.
Lydia focuses on helping brands reach and engage diverse audiences and consumers through brand, content and marketing strategy development, which requires an authentically and culturally engaging approach. Her experience includes working with brands like Deloitte and L’Oréal that has led to her being a thought leader and speaker in the space of multicultural marketing and diversity & inclusion.
While engaging audiences she speaks to and brands she works with, Lydia has built Blended Collective, a multicultural marketing and brand consultancy, offering B2B and B2C services.
Read more about Lydia’s story here.