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ARE YOU OPTIMIZING YOUR MULTICULTURAL AUDIENCE AND WORKFORCE?

The future is multicultural. By 2044, the U.S. population will grow to be 50% multicultural. To ensure continued business growth, it’s important to target multicultural consumers effectively. For brands to remain relevant, business and marketing strategies need to be adapted by considering diversity and inclusion.

Lydia focuses on helping brands reach and engage diverse audiences and consumers through brand, content and marketing strategy development, which requires an authentically and culturally engaging approach. Her experience includes working with brands like Deloitte and L’Oréal that has led to her being a thought leader and speaker in the space of multicultural marketing and diversity & inclusion.

While engaging audiences she speaks to and brands she works with, Lydia has built Blended Collective, a multicultural marketing and brand consultancy, offering B2B and B2C services.

Speaking

Topics Include

Presentation Ideas

What is multicultural marketing and why do you need it?

How to execute multicultural marketing in an authentic way

Diversity on the Job: Diversity, equity and inclusion in the workplace

Brand Love – Connecting with brands the same way we connect with people

The key to unlocking the benefits of brand-building

Testimonials

“Lydia’s presentation about the importance of diversity and inclusion in the workplace was terrific. She is incredibly impressive and engaged the audience at the BGS Global Leadership Summit by sharing examples and actionable suggestions. I highly recommend her as a speaker and presenter.”

Bernard J. Milano, President, KPMG U.S. Foundation, and The PhD Project Association

“We love partnering with Lydia and her company Blended Collective, helping us thoughtfully engage our community around conversations on branding, marketing, diversity and inclusion. Every event we’ve partnered on has been seamless and well attended.”

Amanda Lewan, Co-Founder and CEO, Bamboo Detroit

“Lydia was the moderator of one of our Detroit events, which was a panel focusing on Diversity & Inclusion. She did an amazing job and asked some interesting questions that had all those who attended really thinking about how everyday life is impacted by the lack of D&I. I would highly recommend her for future speaking opportunities.

Brenda Meller, Board Member, Together Digital

Work

Recognitions

2019 Best of MichBusiness Marketing & PR Prophets Award – MichBusiness

2019 Diversity Business Leader Award – Corp! Magazine

2019 Michigan’s Most Valuable Millennial Award – Corp! Magazine

2018 Emerging Leader Award – Wayne State University Mike Ilitch School of Business

Previous Speaking Engagements

Contact

Get in touch for more information on booking Lydia Michael for your next conference, event, seminar, or workshop. For multicultural marketing and brand consulting, visit blendedcollective.com. We look forward to hearing from you and will get back to you as soon as we can.

info@blendedcollective.com