Book

“The framework introduced here is parsimonious, and Lydia Michael skillfully uses the complete canvas to paint the picture so that one can see how it is applicable to a wide variety of situations. It is elegant in its simplicity.” 

“Whether it’s with a company, coworkers, or a brand, we engage where we feel we belong. Brand Love guides us through the steps to inviting others to be a part your brand—a place where they feel welcome and will want to stay.” 

“This book is filled with valuable insights. It’s also a wonderful resource to help guide young professionals as they cultivate their own personal brands in the early stages of their careers. Well-organized, thoughtful, and inspiring!” 

“What’s love got to do with it? Well, everything. Without brand love, businesses struggle to stand the test of time. ‘Love,’ however, is a soft and fluffy topic. Thankfully, Lydia Michael provides structure and rigor to how brands can ignite desire and fandom—mapping out a path for the eight stages of brand love with tips and inspiration for each step of the process.” 

 “There are many books about marketing, but Brand Love is unique. It not only puts on a pedestal the importance of emotional engagement in brand building, but it does so by emphasizing the critical need of addressing the multicultural perspective when doing so. With the world becoming more diverse every day, that is now an imperative for brand growth. And I love all the practical examples!” 

 “Lydia Michael gets it and makes it easy for you too. Customers own your brand! Michael provides real-world stories from companies you know and love that demonstrate the importance of moving your customer relationship from transactional to brand love. Brand Love shows how to create a customer for life. Why else be in business?” 

“What sets Brand Love apart is how Lydia’s own expertise and passion in the subject took me on my own personal journey of falling in love with the book. With each stage of ‘The Eight Brand Love Stages,’ my desire to implement these strategies grew.”

“What I love most about this book is its real world, global examples that make the concepts easy to follow.”

“Inclusion in branding is getting more and more attention, and Lydia, by far, is the best subject matter expert I’ve met.”

“I appreciate the push to utilize all five senses when connecting with customers and the emotional ties that form as a result.”

“Lydia Michael presents a refreshing and digestible look into gaining the trust of customers. A must-read for marketers aiming to stay ahead of the curve.”

“The relevant examples in this book make it a must read for any professional who is serious about building an everlasting brand that adapts and engages with diverse audiences.”

“Readers will love this book. The featured stories are exciting, the eight-stage brand love model and studies are relevant, and Lydia Michael’s concise and digestible writing style is highly engaging.”

“Lydia Michael has given us a fresh take on a topic that can easily become a marketing cliché: ‘brand love.’ Combining insights into emotional and rational drivers, she offers a framework for building brand connections that last.”

“Brand Love goes where no other marketing material has gone to date, providing a manual for professionals to strengthen consumer bonds and produce brand champions and loyalists.”

“Brand Love is not only an informative how-to, but it is substantive in its delivery on the importance of building a brand that resonates with customers. This book is a must-have guide for any marketing and brand professional.”

“What’s most delightful about her observations is the insight she provides, stressing the importance of connecting with key demographics, multicultural consumers and supporting diverse and minority-owned brands.”

“The ‘Love Notes’ absolutely stole my heart! These key takeaways at the end of each chapter are clear, concise, and actionable.”

“If you want your brand to be loved, this book gets to the heart of the matter and shows you just how to do it.”